Pay Per Click (PPC) advertising gives you the opportunity to pay for top positions on search engines and social media websites. The advantage of this form of advertising is that you only pay when an interested user clicks on the advert. If managed correctly, PPC can be a very profitable way of driving targeted traffic to your website.
My professional PPC service comprises of 6 key elements:
- PPC strategy
- Keyword research
- PPC Audit
- Display Advert Creation
- Ad Copywriting
The PPC process starts by understanding your target market and looking at which platforms will yield the best results. Insightful data on your market and your competition will then be gathered for deciding the best approach, creating a data-driven campaign that will integrate seamlessly with your SEO and social media strategy.
PPC can be used in many different ways to build your website traffic, whether it’s using Google’s shopping or remarketing campaigns, or whether it’s promoting content on Facebook. It’s important that we use the right approach for your business to drive high-quality targeted traffic to your website.