The idea behind content marketing is to attract and retain customers by creating well timed, relevant and valuable content – all with the intention of influencing behaviour. It is an ongoing process that will form a key part of your digital marketing strategy, being used across SEO, PPC and social media campaigns.
My tailored content marketing approach comprises of 5 key elements:
- Content Strategy
- Content Production
- Optimising Content
- Content Promotion
The first steps are to gain an understanding of your customer’s needs, establishing how we can use content to address these needs and influence their buying cycle. Good content marketing doesn’t just facilitate digital marketing campaigns, it enhances them.
With customers becoming increasingly immune to traditional marketing messages, it’s now time to use more engaging techniques. 60% of B2B decision makers say branded content helps them make better purchasing decisions.